A group of people gathered outside a Winnipeg hospital early Wednesday morning, trying to get inside a newly opened Fresh Flowers publx.
It’s just a couple of weeks away from opening, and there are still a lot of questions about what exactly the facility is all about.
The restaurant is expected to open at 5 p.m. on March 18, but there are no details yet on what it will look like.
The opening of Fresh Flowers will be the first in the city’s history to be dedicated solely to flowers.
Fresh Flowers’ founders say it is intended to be an open space for people to experience flowers for themselves, and offer the kind of service and atmosphere that they want in a restaurant.
“It’s really important that we get people to come,” said Stephanie Prentice, the general manager of Fresh Gardens, a restaurant and coffee shop that opened in August 2015 in the trendy Southdale neighbourhood of downtown Winnipeg.
“If we can create a place where people feel comfortable coming and feeling comfortable, then we’re in business.”
Fresh Flowers is the latest in a series of boutique restaurants and cafes across Canada, many of which are run by women.
The concept of boutique is also an increasingly popular marketing term, and some companies have taken it to heart, opening new businesses in order to appeal to a wider audience.
But not everyone is on board.
“There’s a lot more boutique food restaurants than we want to see,” said Susan Smith, a professor of business at the University of Guelph who studies boutique food.
“In a way, we are catering to a younger demographic than what we have seen before.”
Some people are worried that the restaurant will be too different from other boutique eateries, and that it will not be as inviting to the public.
The Fresh Flowers opening was welcomed by Winnipeg’s arts community, which has been struggling with a lack of diverse food offerings for decades.
The city’s new Downtown Arts District includes a number of boutique businesses, including Fresh Flowers.
Some people have even suggested that the boutique is the antithesis of what the city is supposed to be about.
“What we have is a place that is an institution, and the city has built it for that,” said Mark Sacco, the president of the Downtown Arts Council, which is also part of the arts and culture council.
“The idea of the restaurant is not to be a restaurant but to be part of a city.
It is an integral part of what we are trying to do.”
Sacco said there are also concerns that the store will compete with a number other businesses in the downtown area.
“I think there are a lot people who think that this is not going to be as big as they might like,” he said.
“And the fact that it is opening on a weekend in the middle of winter is going to make people uneasy.”
Sautes said he hopes the restaurant’s success will help make Winnipeg more welcoming to people of all types.
“We are trying really hard to make Winnipeg the city that we want it to be.”
But some people are still not happy with the new venture.
The Winnipeg Free Press, a city newspaper, wrote that the Fresh Flowers concept is not new, but that it’s not the type of business that is “fully Canadian.”
“The Fresh Flowers name was invented as a marketing ploy to sell more food to the young, affluent and suburbanized crowd, who were desperate for a restaurant to satisfy their craving for fresh, homemade food,” the paper wrote.
“While it is true that Fresh Flowers has been successful in selling more than 100,000 pounds of food annually to the city, the business is a complete misnomer.
The business’s roots are in the traditional British pub and it does not represent the type and quality of food that we are striving to create.”
The Free Press called the Fresh Flower concept “offensive” and said it could “bring a certain level of unease” to Winnipeg.
It also wrote that, while the Fresh flower concept is a success, the new restaurant does not reflect the spirit of the city.
The new Fresh Flowers restaurant is a major draw for the Downtown arts district, but critics are worried about how it will appeal to other neighbourhoods. “
The company’s owners are also guilty of misrepresenting their intentions to attract a younger, urban, upper middle class crowd to the downtown core and the surrounding suburbs, which are increasingly populated by working-class people who are looking for a quality, fresh, authentic dining experience,” the Free Press wrote.
The new Fresh Flowers restaurant is a major draw for the Downtown arts district, but critics are worried about how it will appeal to other neighbourhoods.
“You can’t take the same concept and say, ‘Well, we’re just going to throw in the roses,'” said Smith.
“That’s not going in the right direction.” The Fresh